The ELLY Story
ELLY was started and founded when I had lost (and was still losing) so much of my own beautiful hair due to age, hormones, stress, Covid, you name it. I had tried everything on the market from natural products to prescribed products and pills from all over the world.
I had been to doctors, dermatologists and alternative healers and some remedies seem to have helped, but nothing really worked and gave me the results I was looking (and hoping) for that would not only help grow my hair much faster and healthier but also slow down and prevent the excessive hair loss and thinning, and so the journey and research continued.
My continuous passion and drive to find products that were not only sustainable, and 100% natural and kind to your body and our environment, but also 100% cruelty free.
After years of research, and with the power of plants and their wonderful and incredible properties, adapting formulations to bring you the most advanced products that truly work with proven results, we eventually found our ELLY.
The ELLY Story
ELLY was started and founded when I had lost (and was still losing) so much of my own beautiful hair due to age, hormones, stress, Covid, you name it. I had tried everything on the market from natural products to prescribed products and pills from all over the world.
I had been to doctors, dermatologists and alternative healers and some remedies seem to have helped, but nothing really worked and gave me the results I was looking (and hoping) for that would not only help grow my hair much faster and healthier but also slow down and prevent the excessive hair loss and thinning, and so the journey and research continued.
My continuous passion and drive to find products that were not only sustainable, and 100% natural and kind to your body and our environment, but also 100% cruelty free.
After years of research, and with the power of plants and their wonderful and incredible properties, adapting formulations to bring you the most advanced products that truly work with proven results, we eventually found our ELLY.



is specially formulated for cancer warriors to boost hair growth post chemotherapy
Meet Babette,
a proud and beautiful ELLY Hope ambassador and warrior
I am Babette. I am a breast cancer survivor.
I was diagnosed with Early-Stage Triple Negative Invasive Ductal Carcinoma, Grade 3 in April 2020 at the age of 32.
When I heard that Chemotherapy is my only treatment option, I immediately cried about my hair. During my year of treatment, I received 16 Chemotherapy infusions. My hair fell out two weeks after the first round of chemo which is referred to as the Red Devil.
Not having hair, eyebrows and lashes, is very traumatic. You don’t recognise yourself in the mirror and it has a shocking effect on how we perceive ourselves to be. Hair is part of our identity and how we portray ourselves to the world. Although it doesn’t define us, it affects our identity, femininity and sexuality.
I am currently 3 years cancer free. I am proud and honoured to say that I am a Brand Ambassador for ELLY that came into my life. ELLY’S Hope range has helped me grow back my hair faster, stronger and healthier than any other hair brand I had tried before. ELLY has given me the confidence to live my life without worrying about my hair again. I love having beautiful thick hair and am thankful for the ELLY team that supports me with life after cancer.
With love and hope,
Babette



is specially formulated for cancer
warriors to boost hair growth
post chemotherapy
Meet Babette,
a proud and beautiful ELLY Hope ambassador and warrior
I am Babette. I am a breast cancer survivor.
I was diagnosed with Early-Stage Triple Negative Invasive Ductal Carcinoma, Grade 3 in April 2020 at the age of 32.
When I heard that Chemotherapy is my only treatment option, I immediately cried about my hair. During my year of treatment, I received 16 Chemotherapy infusions. My hair fell out two weeks after the first round of chemo which is referred to as the Red Devil…

ELLY is an advanced hair growth and hair care brand specialising in growing hair and is dedicated to making sustainable and ethical products that are 100% natural and cruelty free with proven results.
ELLY’S range of hair care products have been specially formulated to boost hair growth and prevent unnecessary hair loss using unique and very carefully selected ingredients that are sourced in their purest form from around the world and manufactured in South Africa. ELLY is scientifically formulated using the power of nature and plants and is free from sulphates, parabens, petrochemicals, caffeine, minoxidil and GMO’s and are safe to use on all hair treatments, hair extensions and coloured or highlighted hair and suitable for all hair types from 1 to 4C.
ELLY is perfectly suited to combat hair loss from Covid, hormonal imbalances, psoriasis, chemotherapy, age, and stress and help you grow your hair faster, stronger, and healthier.
