
FREE DELIVERY
Free delivery on all orders over R1500

TRUSTED QUALITY
ELLY. sources only the finest and purest raw quality ingredients

100% SECURE PAYMENT
We ensure payment with trusted payment options

FREE DELIVERY
Free delivery on all orders over R1500

TRUSTED QUALITY
ELLY. sources only the finest and purest raw quality ingredients

100% SECURE PAYMENT
We ensure payment with trusted payment options

ELLY is an advanced hair growth and hair care brand specialising in growing hair and is dedicated to making sustainable and ethical products that are 100% natural and cruelty free with proven results.
ELLY’S range of hair care products have been specially formulated to boost hair growth and prevent unnecessary hair loss using unique and very carefully selected ingredients that are sourced in their purest form from around the world and manufactured in South Africa. ELLY is scientifically formulated using the power of nature and plants and is free from sulphates, parabens, petrochemicals, caffeine, minoxidil and GMO’s and are safe to use on all hair treatments, hair extensions and coloured or highlighted hair and suitable for all hair types from 1 to 4C.
ELLY is perfectly suited to combat hair loss from Covid, hormonal imbalances, psoriasis, chemotherapy, age, and stress and help you grow your hair faster, stronger, and healthier.


ELLY was started and founded when I had lost so much of my own beautiful hair due to age, hormones, stress, Covid, you name it. I had tried everything on the market from natural products to prescribed products and pills from all over the world. I had been to doctors, dermatologists and alternative healers and some remedies seem to have helped, but nothing really worked and gave me the results I was looking (and hoping) for that would not only help grow my hair much faster and healthier but also slow down and prevent the excessive hair loss and thinning, and so the journey and research continued.
My continuous passion and drive to find products that were not only all natural, sustainable, kind to your body and our environment, but also 100% cruelty free.
After years of research, and with the power of plants and their wonderful and incredible properties, adapting formulations to bring you the most advanced products that truly work with proven results, we eventually found our ELLY.
If you are searching for hair care products that will not only boost your hair growth significantly, but also grow fuller and healthier strands of hair from the roots that are full of life and shine, then ELLY is for you!
Our formulas have been extensively researched, trialed, and tested to ensure that we bring you nothing but the best.
Our unique ingredients, plant extracts and essential oils are used in their purest forms that have been sustainably sourced and then manufactured in South Africa to ensure the highest quality control and consistency.

ELLY was started and founded when I had lost so much of my own beautiful hair due to age, hormones, stress, Covid, you name it. I had tried everything on the market from natural products to prescribed products and pills from all over the world. I had been to doctors, dermatologists and alternative healers and some remedies seem to have helped, but nothing really worked and gave me the results I was looking (and hoping) for that would not only help grow my hair much faster and healthier but also slow down and prevent the excessive hair loss and thinning, and so the journey and research continued.
My continuous passion and drive to find products that were not only all natural, sustainable, kind to your body and our environment, but also 100% cruelty free.
After years of research, and with the power of plants and their wonderful and incredible properties, adapting formulations to bring you the most advanced products that truly work with proven results, we eventually found our ELLY.
If you are searching for hair care products that will not only boost your hair growth significantly, but also grow fuller and healthier strands of hair from the roots that are full of life and shine, then ELLY is for you!
Our formulas have been extensively researched, trialed, and tested to ensure that we bring you nothing but the best.
Our unique ingredients, plant extracts and essential oils are used in their purest forms that have been sustainably sourced and then manufactured in South Africa to ensure the highest quality control and consistency.


Our Hope range is specially formulated for cancer warriors to boost
hair growth post chemotherapy
Meet Babette,
a proud and beautiful ELLY Hope ambassador and warrior
I am Babette. I am a breast cancer survivor.
I was diagnosed with Early-Stage Triple Negative Invasive Ductal Carcinoma, Grade 3 in April 2020 at the age of 32.
When I heard that Chemotherapy is my only treatment option, I immediately cried about my hair. During my year of treatment, I received 16 Chemotherapy infusions. My hair fell out two weeks after the first round of chemo which is referred to as the Red Devil…




Our Hope range is specially formulated for cancer
warriors to boost hair growth
post chemotherapy
Meet Babette,
a proud and beautiful ELLY Hope ambassador and warrior
I am Babette. I am a breast cancer survivor.
I was diagnosed with Early-Stage Triple Negative Invasive Ductal Carcinoma, Grade 3 in April 2020 at the age of 32.
When I heard that Chemotherapy is my only treatment option, I immediately cried about my hair. During my year of treatment, I received 16 Chemotherapy infusions. My hair fell out two weeks after the first round of chemo which is referred to as the Red Devil…